The Best Media : Society Entry Gate Advertisement / RAW Gates Advertisement
What is Society gate branding?
A rectangular display of advertisement for a company installed at the entry of a residential society is known as society entry gates branding. Mostly the agencies choose the societies as per the location of the target audience and with permissions these ads are displayed on the entry and exit gates.
Society gate branding is also known as RWA gate branding, it is one of the most cost-effective advertising media under OOH advertising, it also gives high visibility from the target audience as compared to hoardings and it stays on for a longer period.
Why are society gates important for brand recognition?
Society Gates Advertisment is the best media for Businesses or Brands,
Who want to position themselves higher in the minds of their target consumers,
Who are looking for a long- term advertisement media with lower cost,
Who want to ensure their brand is frequently recalled,
Who want to target specific location,
Who want to spread awareness in the market regarding their products or services
Who wants brand recognition and maximum brand visibility.
This is possible only when you are available to your customers everywhere, your consumer needs to recall you at the time of purchase. If the recalling is successfully done, it means you’re now a brand and your consumers are associating themselves with you.
Now, if you want to target a specific area then Society gate branding is the solution for you.
Society entry gate advertising is part of OOH advertising, mostly utilized to target specific consumers and to increase the brand visibility to the maximum number.
Society gate branding is said to be the most reliable OOH advertising media because society gate ads not just attract the residents but also the passers-by and the onlookers. Thus, frequent visibility creates a lasting impression on the target audience.
Read away to know how society entry advertising is essential to build brand awareness.
Advantages of society gate ads–
Get a specific target audience (similar economic background and social status) - Society entry gates branding is done to target consumers who share similar lifestyles, their day to day life is almost similar, their needs of social and economical is almost the same, thus, society gate promotion helps to take your brand to the maximum target market, without moving to different locations in search for the right target.
Frequent visibility - Society gate branding enables high visibility for the brand, the passers-by, onlookers, the residents. Everybody sees the ad every day and the more they see it the more the brand is fitted in the minds of the viewers. Hence, the more the visibility, the more brand recognition.
Sense of belonging for the consumers towards the brand - When your target audience see the ad every day, they feel associated with it, hence when they see your company’s ad somewhere else during their office timing, or when they’re outing, or when they are shopping and encounter your store or your product, they instantly recall the ad placed at the society gate. This proves that the brand is now becoming a part of their lives.
Cost effective advertising medium - While hoardings and other OOH advertising mediums will cost you some lakhs just for a month, Society entry gate advertisement will cost the same amount for 6 months. Your brand gets 6 months or more of constant visibility from its target audience with less price.
Maximum ROI - Justifying to the above point, brands invest less and get more from society entry gate branding, you are investing comparatively less than hoardings and in return you are getting lasting brand impression in the minds of your consumers, consumers feel the connectivity with the brand, the brand becomes an inevitable part in the lives of consumers, the rate of purchasing the product increases effectively, thus you get maximum ROI with low-cost investment.
Visitors’ visibility - Society gate branding is not just attracting residents but also the visitors and the passers-by are introduced to the brand. In layman terms, sometimes the society gate branding is used as a location indicator incase when somebody is unable to locate a society or the given address, this is helpful because it helps the consumer to associate with the brand.
Type of RWA Society entry gate advertisement
Back lit society gate branding - A flex board installed with LED lights. Since its always illuminating it gives unbeatable visibility even during nights and also attracts the audience instantly.
Non- lit society gate branding - It’s a simple flex board without light. If u r on a tight budget, non lit is an option for you.
How Publicity Point executes society gate advertisements in Ahmedabad?
Strategic designing - We specialize in designing the advertisement strategically to ensure the right message is visible, we believe in Less is more kind of design, this creates a professional and credible impression of the brand. Too much of designing elements and written information distracts the consumer.
Strategic planning - We understand the needs of the brands and accordingly shape the consumer profile, with the help of our ground research and efficient teams we shortlist the targeted location and share the same with the brand. Once the location is finalized, we then move towards the permission process for the society gate branding.
Permission from the Society - Publicity team ensures that all the required permission is taken from the society so that a smooth execution of the advertisement is conducted. You don’t have to deal with societies for the permissions, everything is controlled and handled by the agency itself. The society either shares the letterheads to the agency or verbally permits to execute, in such cases Publicity Point designs the letterheads as well as provides the society with necessary resources to have a written communication, this is important because it creates a reliable relationship between the society as well as agency, thereby benefiting the client.
Timely update - Whatever permission is allotted we communicate it with our clients through emails and make sure that we are on the same page. We provide updates to our clients on the installation of the entry board by sending them the pictures, also we ensure clear communication.
Ensuring safety - The poles used for mounting the boards for society branding are heavy, thus to ensure safety of the residents we use RCC and quality iron. The RCC process is a little lengthy, but it is a non-negotiable part of our process.
Other benefits - We use high quality ink and superior flex material that lasts longer and is less damaged due to sun or rain. If during the tenure of the contract if the flex wears out, we fix it free of cost - it is the part of the package.
Our team has expertise in executing campaigns of RWA gate advertising in Ahmedabad and have executed the campaigns for various brands thus working with Publicity Point will ensure you are in safe and experienced hands.
Cost of Society entry gate advertising in Ahmedabad -
The cost of society gates branding is based on the size of the society gate, rent charged by the society, no. of gates to be included for the advertisement, the location where the societies are situated, flex costing etc. the price cannot be fixed as the gate size and the rent varies from society to society.
About Publicity Point -
Welcome to Publicity Point, a leading and fastest growing advertising agency in Ahmedabad, Gujarat. With our creative expertise and commitment to excellence, we help businesses achieve remarkable success through innovative advertising solutions.
We specialize in a wide range of advertising services, including auto rickshaw advertising, outdoor media campaigns, digital marketing, print advertisements, and more. Whether you're a small local business or a large corporation, we have the skills and resources to create compelling campaigns that drive results.
With transparency, accountability, and exceptional customer service, we're here to make your brand shine. Contact us today and let's create impactful campaigns that take your business to new heights.
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